Imago, as you probably know, is our own house brand exclusively for hairdressers. Over 20 years ago, we saw a clear gap in the market and launched our own line of hair products. Over the years, Imago has grown into a comprehensive and exceptional collection of professional care and styling products with many benefits for both hairdressers and consumers.
Because besides being able to say with 100% certainty that this is a brand that meets the needs of hairdressers, we do many more good things with Imago. One of them is protecting the environment.
What do you mean, protecting?
Many products in our beautiful industry are delivered in plastic, or a lot of plastic is used. We also faced this problem. After all, we want to deliver quality to you, but as sustainably and effectively as possible. We have not yet found a perfect alternative to plastic, or one whose quality is at least equal. So for now, we are still forced to make our packaging out of plastic.
But we felt that if we couldn't find an alternative, we at least had to do something to combat all plastic pollution. That is why we work together with Plastic Bank. Now, for every bottle of Imago, at least 2 (polluted) bottles are removed from nature. This way, we ensure that our bottle cannot become a plastic pollutant and we even help to combat pollution.
Of course, we will do this until we have found a proper alternative to plastic bottles. But in the meantime, we are certainly not sitting still! After all, we do not want to engage in "greenwashing", but we do want to help create a more sustainable world!
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What else are we doing?
In addition to our steps with Imago, we are committed to making an impact in multiple ways. We bundle all our current actions and collaborations in one place, so you always have the latest information. Curious about what your order contributes to? Check out our page Doing good.