We are proud to share the news with the whole world: Imago has a new product! A real improvement in the field of lightening and bleaching, because with the Imago Black Blonding, a new era begins. Bleach and lighten by up to 10 shades with the new black bleach from Imago!
Why Imago's black bleach?
We can almost hear you thinking: what is so special about it? We are happy to explain! With the combined ingredients of the Imago Black Blonding, the bleaching process becomes much easier and more effective. That saves not only time, but also products. Ideal, right?
You often see that hair takes a heavy blow after bleaching. The Plex protection in the Imago Black Blonding ensures that you not only nourish and protect the hair during the treatment, but also long after. So besides the convenience of this new black bleach, it is also better for the hair and works more effectively for you as a hairdresser!
The active properties
In this new black bleaching powder are a number of ingredients that make the product so unique and effective. We call it the Plex protection. With this, we offer protection during, but also after, bleaching. This Plex protection is about the cooperation between a number of ingredients, including the following two:
Charcoal (Charcoal powder)
So there is active charcoal in it, which not only ensures that the bleach is actually black, but also plays a caring role in the bleaching process. For an irritated scalp (due to itching or dandruff), the charcoal calms the scalp. In addition, the charcoal provides hydration to both the scalp and the hair itself, but also works detoxifying. This means that the charcoal functions as a kind of magnet where impurities are removed from the hair and from the scalp. Active charcoal is indispensable in your new bleaching routine.
Sugar
But besides the charcoal, there is also sugar (polyamino sugar condensate, also known as cyclodextrin) in the Imago Black Blonding. The sugar itself mainly has a supporting role to ensure that the other products come into their own better. Sugar, for example, has a scrubbing effect allowing impurities to easily come loose from the hair and the scalp. The charcoal can then remove these impurities more easily. In addition, sugar also ensures better absorption of products by the scalp and the hair. And because sugar easily washes away again, as little product as possible remains after the treatment. Sugar and charcoal thus make a golden combination together for the cleansing and hydration of the hair during bleaching.
When will you start with the Imago Black Blonding?
We can tell you much more about the benefits of Imago Black Blonding or the other products from the Imago line, but we prefer to do that in person. We would rather let the products speak for themselves, so that you too can experience the benefits of this Imago black bleach. Visit us in our wholesale store in Leusden or view this product online in our shop site. And if you have any questions, let us know! We are happy to help you!