Your client is in your chair and already thinking about Sinterklaas. You know her hair, and often that of the people at home too. That presents an opportunity for cross-selling, without any extra work.
One question at the right moment
Choose a quiet moment during the treatment, for example while the hair is being worked through or blow-dried. Ask one question: 'Are you still looking for a Sinterklaas gift?' If the client says no, simply move on. This keeps the advice friendly and non-intrusive.
Show what you use
Advice is credible when you have just used the product yourself. Are you creating a beautiful blowout with a round brush for volume? Show them that brush. Do you work with curls? Tell them that you prefer to detangle curls while they are wet and dry them with a diffuser. These are tips the client can pass on at home.
One product per hair type at the checkout
Keep it simple. Prepare one product for each hair type:
- Curls: a brush for detangling wet hair, such as the Tangle Teezer Naturally Curly or the KIS Curl Brush.
- Fine hair: a round brush such as the Olivia Garden Expert Blowout Speed XL.
- Straight or long hair: a paddle or vented brush, such as the Cera Vented Paddle Brush L.
- Beard: the JRL Premium Hair & Beard Brush.
- Kids: a display such as the Labor Pro Kids Brush Unicorn.
Gift sets for those who want to leave with something right away
A ready-made gift set saves the client the hassle of searching and you the hassle of wrapping. For example, display the Bjork Gift Set Hojd or the Bjork Gift Set Laga & Skydda.
Gift card as a backup
Don't know what hair type the recipient has? Then offer your salon's gift card. Mention it at the checkout, as a final option.
Set out in time
Sinterklaas falls on December 5. Make sure your displays and gift sets are in the salon before mid-November. View the range in the collection Sinterklaas: one hair gift per hair type.
Frequently asked questions
Which products should I put at the checkout in November for Sinterklaas?
Keep it small and simple: one product per hair type, a few gift sets, and a kids display with detangling brushes. Preferably choose products that you use yourself during the treatment. Have everything ready before mid-November.
How can I give gift advice during the treatment without it feeling intrusive?
Ask one open question at a quiet moment, for example while blow-drying: 'Are you still looking for a Sinterklaas gift?' If the client says no, leave it at that. If she says yes, show her the product you have just used.
How can I promote salon gift cards around Sinterklaas?
Use the gift card as a backup for clients who are unsure or do not know the recipient's hair type. Mention it at the checkout, after your product advice. Adding a little rhyme about hair makes the card personal.