{"title":"Promotion of the Week","description":"\u003ch2\u003e\n\nDid you know that many hairdressers damage their hands faster than their scissors? The right care prevents unnecessary complaints and time loss in your salon.\n\n\u003c\/h2\u003e\n\u003cp\u003e\nThis collection offers a practical solution: quickly choose what works today for skin or hair color, without unnecessary searching.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nChoosing quickly – how to do it\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFor dry, rough hands, a nourishing hand cream is the best choice.\u003c\/li\u003e\n\n\u003cli\u003eIf hair color fades quickly after a treatment, a color mask is essential.\u003c\/li\u003e\n\n\u003cli\u003eTo keep color accents in colored hair fresh longer, choose a color refresh shampoo.\u003c\/li\u003e\n\n\u003cli\u003eFor daily physical work in the salon, you save time with products that offer immediate results.\u003c\/li\u003e\n\n\u003cli\u003eTo prevent disappointment, choose one solution per problem.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nThe problem\n\n\u003c\/h2\u003e\n\u003cp\u003e\nIn practice, many products are too general. Hands dry out and colors fade too quickly, especially with fluctuating workloads. This leads to more touch-ups and less control over the result.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nWhy people choose incorrectly\n\n\u003c\/h2\u003e\n\u003cp\u003e\nHairdressers often quickly reach for standard products without looking at what is really needed in the salon. This results in correcting instead of guiding.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nTypes within this collection\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNourishing hand cream for immediate skin care\u003c\/li\u003e\n\n\u003cli\u003eColor mask for color build-up\u003c\/li\u003e\n\n\u003cli\u003eColor refresh shampoo for shine and freshness\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nHow do you choose the right one?\n\n\u003c\/h2\u003e\n\u003cp\u003e\nChoose only what directly addresses the problem. Focus first on hand care for skin irritation or cracks. For color, determine whether you want to refresh or preserve. Do not combine if it is not necessary.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nImportant differences\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eHand care requires a different approach than color maintenance: it is a daily basic need.\u003c\/li\u003e\n\n\u003cli\u003eColor maintenance is divided into preservation (mask) and refreshing (shampoo).\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nComparison\n\n\u003c\/h2\u003e\n\u003ctable\u003e\n\n\u003cthead\u003e\n\n\u003ctr\u003e\n\n\u003cth\u003eGoal\u003c\/th\u003e\n\n\u003cth\u003eProduct\u003c\/th\u003e\n\n\u003cth\u003eApplication\u003c\/th\u003e\n\n\u003cth\u003eResult\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eProtect hands\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/imago-handcreme\"\u003eImago Hand Cream\u003c\/a\u003e\u003c\/td\u003e\n\n\u003ctd\u003eDaily, absorbs quickly\u003c\/td\u003e\n\n\u003ctd\u003eSoft, supple hands without cracks\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003ePreserve hair color\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/imago-color-mask-100ml\"\u003eImago Haircare Color Mask 100ml - DISCONTINUED\u003c\/a\u003e\u003c\/td\u003e\n\n\u003ctd\u003eAfter every color treatment, repeat weekly\u003c\/td\u003e\n\n\u003ctd\u003eColor stays fresh and deep longer\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eRefresh color\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/imago-color-refresher-250ml\"\u003eImago Shampoo Color Refresher 250ml - DISCONTINUED\u003c\/a\u003e\u003c\/td\u003e\n\n\u003ctd\u003e1x per week, together with mask\u003c\/td\u003e\n\n\u003ctd\u003eExtra shine, color accents remain bright\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\u003ch2\u003e\n\nChoosing within this collection\n\n\u003c\/h2\u003e\n\u003cp\u003e\nFor daily hydrated hands, a nourishing cream such as \u003ca href=\"\/en\/products\/imago-handcreme\"\u003eImago Hand Cream\u003c\/a\u003e is ideal, because it directly prevents cracks and keeps the skin supple.\n\u003c\/p\u003e\n\u003cp\u003e\nFor colored hair, an intensive color mask such as \u003ca href=\"\/en\/products\/imago-color-mask-100ml\"\u003eImago Haircare Color Mask 100ml - DISCONTINUED\u003c\/a\u003e offers the most sustainable result, by preventing discoloration and dullness.\n\u003c\/p\u003e\n\u003cp\u003e\nIf you want to give colored shades a weekly boost, use a shampoo such as \u003ca href=\"\/en\/products\/imago-color-refresher-250ml\"\u003eImago Shampoo Color Refresher 250ml - DISCONTINUED\u003c\/a\u003e, which enhances shine and color accents without extra work.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nCommon mistakes\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eReacting too late to dry hands, resulting in cracks\u003c\/li\u003e\n\n\u003cli\u003eHairdresser chooses one product and forgets to combine color maintenance for maximum effect\u003c\/li\u003e\n\n\u003cli\u003eUsing products that are not tailored to the actual problem\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nWho it is suitable for\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eProfessionals who want quick results on the shop floor\u003c\/li\u003e\n\n\u003cli\u003eHairdressers who want to ensure color quality between treatments\u003c\/li\u003e\n\n\u003cli\u003eSalons that do not have time for double work or touch-ups\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nSummary\n\n\u003c\/h2\u003e\n\u003cp\u003e\nChoose specifically, save time, and prevent touch-ups. Most hairdressers make a clear choice here: hand cream for immediate care or color maintenance per situation. This way you keep control in your salon.\n\u003c\/p\u003e\n\u003ch2\u003e\n\nFAQ\n\n\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eWhat works directly against dry hands? Professional hand cream with aloe vera.\u003c\/li\u003e\n\n\u003cli\u003eHow do I keep hair color fresh longer? Consistently use a color mask after coloring.\u003c\/li\u003e\n\n\u003cli\u003eHow often should I use a color refresh shampoo? Once a week is sufficient.\u003c\/li\u003e\n\n\u003cli\u003eIs this collection also for regular consumers? The products are tailored for salons.\u003c\/li\u003e\n\n\u003cli\u003eWhat is the fastest solution for cracks? Applying hand cream daily prevents and repairs quickly.\u003c\/li\u003e\n\n\u003cli\u003eHow do I prevent color fading without extra time? Combine a color mask with a weekly fresh shampoo.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003e\n\nExpert block\n\n\u003c\/h2\u003e\n\u003cp\u003e\nThis collection is composed from the daily reality: workload, time pressure, and the importance of reliable care. The right choice per situation prevents frustration and touch-ups in the salon.\n\u003c\/p\u003e","products":[{"product_id":"imago-handcreme","title":"Imago Hand Cream","description":"\u003ch2\u003eCare for your hands with Imago Hand Cream\u003c\/h2\u003e\n\u003cp\u003eImago Hand Cream is a moisturizing cream enriched with Aloe Vera that protects against cracks and irritation and keeps hands soft and supple. Ideal for daily use and with a pleasant scent. All in all, a product you will want in your salon and to resell to your customers.\u003c\/p\u003e\n\u003ch4\u003eWhat do you use Imago Hand Cream for?\u003c\/h4\u003e\n\u003cp\u003eTo begin with, a hand cream is always nice to have on hand. With Imago Hand Cream, you are guaranteed a fine moisturizing cream. By using Aloe Vera as an ingredient, you care for your hands, making cracks and irritation a thing of the past. In addition, it keeps your hands soft and supple, ideal for your working hands or the hands of your customers, right?\u003c\/p\u003e\n\u003cp\u003eFor example, use Imago Hand Cream after using the \u003ca href=\"\/en\/imago-desinfectie-gel.html\"\u003eImago Disinfectant Gel\u003c\/a\u003e. This way you prevent dry hands!\u003c\/p\u003e\n\u003ch4\u003eAlways affordable at KOOS\u003c\/h4\u003e\n\u003cp\u003eWe also always have an ongoing promotion for Imago Hand Cream in our webshop and showroom in Leusden. This way you can buy Imago Hand Cream at a great price so that you can resell it in your salon without compromising on your margin! Log in to see the purchasing advantage and order Imago Hand Cream today.\u003c\/p\u003e\n\u003ch3\u003eOrder Imago Hand Cream quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Imago","offers":[{"title":"50ml","offer_id":46305168195803,"sku":"2109081","price":2.95,"currency_code":"EUR","in_stock":true},{"title":"250ml","offer_id":46305168294107,"sku":"2114074","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/imago-handcreme-5084732.jpg?v=1782215890"},{"product_id":"imago-color-refresher-250ml","title":"Imago Shampoo Color Refresher 250ml - DISCONTINUED","description":"\u003ch2\u003eOptimal care and longevity for your color\u003c\/h2\u003e\n\u003cp\u003eWith the Imago Color Refresher, you are bringing a product into your salon that you will want to recommend to every client. This shine shampoo enhances the color accents of colored hair, thereby extending the color in the hair. But in addition to these benefits, there are a few more important points we would like to share with you.\u003c\/p\u003e\n\u003ch4\u003eHow Imago Color Refresher works.\u003c\/h4\u003e\n\u003cp\u003eThe Imago Color Refresher is a shampoo used to maintain your colored locks. In addition to preserving your color, the Imago Color Refresher cleanses your scalp \u0026amp; hair and also adds shine. Three major benefits in one product.\u003c\/p\u003e\n\u003ch4\u003eDirections for use\u003c\/h4\u003e\n\u003cp\u003eUse the Imago Color Refresher at least once a week. The Imago Color Refresher works best on wet hair. Take a generous dollop of Imago Color Refresher and thoroughly apply the shampoo starting from the scalp.\u003c\/p\u003e\n\u003cp\u003eMassage the scalp firmly with your fingertips to stimulate the scalp and help it absorb the product better. Apply the shampoo through to the ends of the hair and leave it on briefly. Rinse the hair thoroughly with plenty of water so that no excess product remains on the hair strands and the scalp.\u003c\/p\u003e\n\u003cp\u003eUse the complementary \u003ca href=\"\/en\/imago-color-mask-100ml.html\"\u003eImago Color Mask\u003c\/a\u003e once every 14 days for even better care and longer-lasting hair color.\u003c\/p\u003e\n\u003ch4\u003eSelling in your salon\u003c\/h4\u003e\n\u003cp\u003eThe Imago Color Refresher is essential for your clients to have at home, especially after a color treatment. With KOOS's ongoing promotion, you can always maintain a good stock in your salon to use on your salon visitors, but also to resell to clients. We are happy to give you some tips to boost sales of the Imago Color Refresher in your salon:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eUse the product frequently in the salon so that your clients can see what the product is;\u003c\/li\u003e\n\n\u003cli\u003eLet clients experience the product by using it in their treatment. Explain the benefits of the product and why you personally enjoy using it;\u003c\/li\u003e\n\n\u003cli\u003eDisplay the products together on the counter, possibly with one of the tent cards we often offer. This way, the client will see the product again at the end of their treatment, making it more likely that they will purchase the Imago Color Refresher after their salon treatment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch4\u003ePurchase benefit\u003c\/h4\u003e\n\u003cp\u003eAt KOOS, we are happy to help boost your turnover. That is why we have an ongoing promotion on the Imago Color Refresher, so you can always count on a good margin. Log in to see the purchase benefit and order the Imago Color Refresher today.\u003c\/p\u003e\u003ch3\u003eOrder Imago Shampoo Color Refresher 250ml - DISCONTINUED quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Imago","offers":[{"title":"Copper Gold","offer_id":46402419163355,"sku":"21090355","price":6.2,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":46402419228891,"sku":"21090353","price":6.2,"currency_code":"EUR","in_stock":true},{"title":"Mahogany","offer_id":46402419130587,"sku":"21090351","price":6.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/imago-shampoo-color-refresher-250ml-uitlopend-7909211.jpg?v=1782211630"},{"product_id":"imago-color-mask-100ml","title":"Imago Haircare Color Mask Mahogany 100ml - DISCONTINUED","description":"\u003cp\u003eColor Mask maintains hair color and prevents premature color fading.\u003c\/p\u003e\u003ch3\u003eOrder Imago Haircare Color Mask 100ml - DISCONTINUED quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Imago","offers":[{"title":"Default Title","offer_id":46785975124187,"sku":"21090303","price":5.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/imago-haircare-color-mask-mahogany-100ml-uitlopend-6695465.jpg?v=1782211028"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/collections\/actie-vd-week-2177842.jpg?v=1782207840","url":"https:\/\/pro.koos.shop\/en\/collections\/actie-v-d-week.oembed","provider":"KOOS • alles voor de kapper","version":"1.0","type":"link"}