{"title":"Selective Professional","description":"\u003ch2\u003eIn practice, hairdressers often see the need for more control over the result – Selective Professional offers immediately visible effects, wash after wash.\u003c\/h2\u003e\n\n\u003cp\u003e\nAvoid wasting time with incomplete solutions. With Selective Professional, you as a professional always have the right products within reach. From repair to control – choose effectively and save time.\n\u003c\/p\u003e\n\n\u003ch2\u003eChoose quickly:\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFor immediately visible repair after 1 wash → choose \u003ca href=\"\/en\/products\/selective-professional-risana-shampoo\"\u003eSelective Risana Shampoo\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor a thorough removal of styling and mineral deposits → use \u003ca href=\"\/en\/products\/alpha-keratine-pre-treatment-shampoo\"\u003eSelective Alpha Keratine Pre Tech Shampoo 500ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eWhen color plays a crucial role in your treatment → select \u003ca href=\"\/en\/products\/selective-professional-the-pigments-80ml\"\u003eSelective The Pigments 80ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor fast repair with immediate results → use \u003ca href=\"\/en\/products\/selective-risana-spray-shampoo-set-2x150ml\"\u003eSelective Risana Spray \u0026amp; Shampoo set 2x150ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor optimal moisture balance and scalp comfort → choose \u003ca href=\"\/en\/products\/selective-on-care-scalp-shampoo-950ml\"\u003eSelective On Care Scalp Shampoo 950ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eThe problem\u003c\/h2\u003e\n\u003cp\u003e\nMany standard products offer insufficient results, especially with damaged, colored, or stubborn hair. This leads to extra time and effort without reliable results.\n\u003c\/p\u003e\n\n\u003ch2\u003eWhy wrong choices are often made\u003c\/h2\u003e\n\u003cp\u003e\nHairdressers often choose the first product they come across too quickly, without analyzing the specific needs of the hair. Repair, color retention, or anti-frizz sometimes seem similar, but that is rarely the case. Speed often takes precedence over insight.\n\u003c\/p\u003e\n\n\u003ch2\u003eTypes within this collection\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eRepair and structure (snail mucin, keratin)\u003c\/li\u003e\n\n\u003cli\u003eScalp and moisture balance\u003c\/li\u003e\n\n\u003cli\u003eColor boost and color retention\u003c\/li\u003e\n\n\u003cli\u003eAnti-frizz and long-lasting control\u003c\/li\u003e\n\n\u003cli\u003eFast salon sets (combined repair approach)\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow do you choose the right one?\u003c\/h2\u003e\n\u003cp\u003e\nChoose the product that suits the hair type and the specific goal. For severely damaged hair, a repairing approach such as \u003ca href=\"\/en\/products\/selective-professional-risana-shampoo\"\u003eSelective Risana Shampoo\u003c\/a\u003e is recommended. For color retention, a pure pigment addition such as \u003ca href=\"\/en\/products\/selective-professional-the-pigments-80ml\"\u003eSelective The Pigments 80ml\u003c\/a\u003e is the right choice.\n\u003c\/p\u003e\n\n\u003ch2\u003eImportant differences\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eNot every mask repairs optimally; look for powerful ingredients such as keratin or snail mucin.\u003c\/li\u003e\n\n\u003cli\u003eScalp products focus on moisture retention without unnecessary fragrance or volume.\u003c\/li\u003e\n\n\u003cli\u003eColor products are intended as a boost – use them only when color really matters.\u003c\/li\u003e\n\n\u003cli\u003eAnti-frizz formulas are 100% vegan and designed for long-lasting smoothness.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eComparison – determine your choice\u003c\/h2\u003e\n\u003ctable\u003e\n\n\u003ctr\u003e\n\n\u003cth\u003eNeed\u003c\/th\u003e\n\n\u003cth\u003eApproach\u003c\/th\u003e\n\n\u003cth\u003eGood choice\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eImmediate repair after damage\u003c\/td\u003e\n\n\u003ctd\u003eSnail mucin, fast action\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/selective-professional-risana-shampoo\"\u003eSelective Risana Shampoo\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eDeep cleaning of hair and scalp\u003c\/td\u003e\n\n\u003ctd\u003eAlkalinity + chelating agents\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/alpha-keratine-pre-treatment-shampoo\"\u003eSelective Alpha Keratine Pre Tech Shampoo 500ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eColor accent or refresh\u003c\/td\u003e\n\n\u003ctd\u003ePure pigments\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/selective-professional-the-pigments-80ml\"\u003eSelective The Pigments 80ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eImmediate benefit\/fast repair combo\u003c\/td\u003e\n\n\u003ctd\u003eCombo set, spray + shampoo\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/selective-risana-spray-shampoo-set-2x150ml\"\u003eSelective Risana Spray \u0026amp; Shampoo set 2x150ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eScalp problems\u003c\/td\u003e\n\n\u003ctd\u003eHydration, moisture regulation\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"\/en\/products\/selective-on-care-scalp-shampoo-950ml\"\u003eSelective On Care Scalp Shampoo 950ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/table\u003e\n\n\u003ch2\u003eChoosing within this collection\u003c\/h2\u003e\n\u003cp\u003e\nHairdressers often choose a specialist like \u003ca href=\"\/en\/products\/selective-professional-alpha-keratin-anti-humidity\"\u003eSelective Alpha Keratin Anti-Humidity Spray 100ml\u003c\/a\u003e for frizz or unmanageable hair, for immediate control and smoothness without weighing down the hair.\n\u003c\/p\u003e\n\n\u003ch2\u003eCommon mistakes\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eUsing the same shampoo for both repair and color – this often leads to suboptimal results.\u003c\/li\u003e\n\n\u003cli\u003eIgnoring scalp problems during repair – this can worsen irritation or dryness.\u003c\/li\u003e\n\n\u003cli\u003eNot making a specific choice for frizz: a standard conditioner is often not enough.\u003c\/li\u003e\n\n\u003cli\u003eFinding cost more important than effectiveness: a set only works if the problem is correctly defined.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho is it suitable for\u003c\/h2\u003e\n\u003cp\u003e\nSelective Professional is designed for hairdressers and salons that want immediately noticeable results after every treatment. Ideal for situations where expertise, speed, and effectiveness are crucial.\n\u003c\/p\u003e\n\n\u003ch2\u003eSummary\u003c\/h2\u003e\n\u003cp\u003e\nWant to save time and improve results without compromises? Make the switch to Selective Professional and choose specifically for each situation – experience the difference in your salon.\n\u003c\/p\u003e\n\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHow quickly will I see results?\u003c\/strong\u003e You will often notice a difference after just one treatment, especially with \u003ca href=\"\/en\/products\/selective-professional-risana-shampoo\"\u003eSelective Risana Shampoo\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCan I combine it with other brands?\u003c\/strong\u003e For optimal performance, it is recommended to combine the line for the best result.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhat if the result is disappointing?\u003c\/strong\u003e Then choose a targeted approach – for example, from color only to intensive repair such as \u003ca href=\"\/en\/products\/selective-professional-risana-restructuring-mask\"\u003eSelective Risana Restructuring Mask 12+12 x15ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIs every product vegan?\u003c\/strong\u003e Not all of them, but the Alpha Keratine line is 100% vegan.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhat hair type is it suitable for?\u003c\/strong\u003e There is a solution for practically every hair type – choose based on the hair goal, not just the hair type.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhat is the most chosen product?\u003c\/strong\u003e \u003ca href=\"\/en\/products\/selective-professional-risana-shampoo\"\u003eSelective Risana Shampoo\u003c\/a\u003e is the most chosen option for immediate repair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eExpert block\u003c\/h2\u003e\n\u003cp\u003e\nAs an experienced hairdresser, it is crucial that you make the right choices from the start for the final result. With the Selective Professional collection, you work more efficiently, need less repair after the treatment, and get satisfied customers. Choose per situation and avoid wasting time and disappointment in your salon.\n\u003c\/p\u003e","products":[{"product_id":"selective-on-care-scalp-shampoo-950ml","title":"Selective On Care Scalp Shampoo 950ml","description":"\u003cp\u003eThe Selective Professional On Care Scalp Shampoo has been specially developed to treat scalp problems and is suitable for all skin types. This shampoo, with its unique liquid emulsion, provides an effective and thorough cleansing of the hair while minimising moisture loss.\u003c\/p\u003e\u003ch2\u003eEffective cleansing and balance\u003c\/h2\u003e\u003cp\u003eWith regular use, the On Care Scalp Shampoo helps to balance the scalp. It restores the scalp's elasticity and provides a long-lasting feeling of freshness. This shampoo is ideal for salons that want to offer quality products to their customers.\u003c\/p\u003e\u003ch2\u003eBenefits for professional use\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\n\u003cli\u003eIntensive cleansing without moisture loss\u003c\/li\u003e\n\n\u003cli\u003eRestores the scalp's elasticity\u003c\/li\u003e\n\n\u003cli\u003eIdeal for daily use in the salon\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003eFor professional hairdressers and salon owners who strive for the best results for their customers, the Selective On Care Scalp Shampoo is a practical choice. Add this shampoo to your range and offer your customers an effective solution to their scalp problems.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852560453851,"sku":"21020206","price":35.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-on-care-scalp-shampoo-950ml-5843528.jpg?v=1782214387"},{"product_id":"selective-professional-the-pigments-80ml","title":"Selective The Pigments 80ml","description":"\u003cp\u003eSelective The Pigments 80ml offers professional hairdressers a powerful solution for colour maintenance. These pure pigments are an essential tool for creating vibrant, radiant hair colours that feel healthy and soft.\u003c\/p\u003e\u003ch2\u003eThe Power of Pure Pigments\u003c\/h2\u003e\u003cp\u003eWith Selective Professional's innovative formula, you can perfectly personalise natural hair colour. \u003cstrong\u003etheBLUE\u003c\/strong\u003e is ideal for cooling down dark shades and adds striking blue highlights to blonde or bleached hair.\u003c\/p\u003e\u003ch2\u003eThe Foundations of Beautiful Hair\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eENERGY:\u003c\/strong\u003e A protein-based complex that promotes strength, elasticity and shine while protecting and strengthening the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCOLOUR:\u003c\/strong\u003e Patented liquid technology creates brighter, long-lasting colour while softening and nourishing the hair.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHYDRATION:\u003c\/strong\u003e Moisturising properties help condition the hair deeply and make it easy to comb through.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eIn-Salon Application\u003c\/h2\u003e\u003cp\u003eUse \u003cstrong\u003ethePIGMENTS\u003c\/strong\u003e in combination with oxidative colour or your favourite moisturising and restructuring treatments. Add the pigments to the colour or mask product during preparation and proceed with application as usual without altering the processing times.\u003c\/p\u003e\u003cp\u003eFor more detailed information, please consult the \u003ca href=\"https:\/\/magazin.KOOS\/thepigments\/ThePigments.pdf\"\u003ethePigments brochure\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eSelective The Pigments 80ml is a practical choice for salons striving for consistency and quality in hair colouring. Add this product to your salon range for optimal results.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"The Red","offer_id":46402341896411,"sku":"21020002","price":3.19,"currency_code":"EUR","in_stock":false},{"title":"The Grey","offer_id":46402341929179,"sku":"21020001","price":3.19,"currency_code":"EUR","in_stock":false},{"title":"The Violet","offer_id":46402341863643,"sku":"21020003","price":3.19,"currency_code":"EUR","in_stock":true},{"title":"The Blue","offer_id":46402341830875,"sku":"21020004","price":3.19,"currency_code":"EUR","in_stock":false},{"title":"The Green","offer_id":46402341798107,"sku":"21020005","price":3.19,"currency_code":"EUR","in_stock":false},{"title":"The Copper","offer_id":46402341765339,"sku":"21020006","price":3.19,"currency_code":"EUR","in_stock":false},{"title":"The Gold","offer_id":46402341732571,"sku":"21020007","price":3.19,"currency_code":"EUR","in_stock":true},{"title":"The Start Kit 7x80ml","offer_id":46402341699803,"sku":"21020008","price":16.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-the-pigments-80ml-1717533.png?v=1782213015"},{"product_id":"selective-professional-alpha-keratine-taming-fluid","title":"Selective Alpha Keratine Taming Fluid 500ml","description":"\u003ch2\u003eSelective Alpha Keratine Taming Fluid\u003c\/h2\u003e\n\u003cp\u003eThe Selective Alpha Keratine Taming Fluid is specially developed for professional use and provides effective control over all hair types, whether natural or treated. This conditioner removes frizz and restores the hair from within, while giving it a beautiful shine and silky softness. With a pH value of 1.5 - 2, this formula is ideal for salons striving for excellent results.\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFISION KERA VEG18:\u003c\/strong\u003e This vegetarian keratin is an amino acid complex, derived from wheat and soy, that mimics the essential characteristics of animal keratin.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eGLYOXYLIC ACID:\u003c\/strong\u003e Activates the straightening effect of the fluid and changes the hair structure without negative effects, making the hair stronger and more vibrant.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eSILK PROTEINS:\u003c\/strong\u003e Provides moisturizing and conditioning properties, ideal for optimal hair care.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch2\u003eIn-Salon Application\u003c\/h2\u003e\n\u003cp\u003eFor the best result, follow these 10 steps:\u003c\/p\u003e\n\u003col\u003e\n\n\u003cli\u003eCheck the hair status and integrity.\u003c\/li\u003e\n\n\u003cli\u003eApply Pre-Treatment Shampoo 1 to wet hair and massage it in. Repeat at least twice.\u003c\/li\u003e\n\n\u003cli\u003eComb and blow-dry the hair, depending on the hair type: natural hair 100% dry, treated or damaged hair 80% dry.\u003c\/li\u003e\n\n\u003cli\u003eApply 50 - 100 g Taming Fluid, depending on the hair type. Divide the hair into 4 sections and use gloves. Apply the product section by section with a brush and massage it in.\u003c\/li\u003e\n\n\u003cli\u003eCover the hair with a heat cap and leave to work for 20 - 25 minutes.\u003c\/li\u003e\n\n\u003cli\u003eDry the hair without rinsing and use a blow dryer with a flat brush.\u003c\/li\u003e\n\n\u003cli\u003eTake fine strands of 0.5 cm and use a flat iron at 200-220 °C, depending on the hair condition.\u003c\/li\u003e\n\n\u003cli\u003eRinse the hair thoroughly with water. Use α-Keratin Maintaining Shampoo if necessary.\u003c\/li\u003e\n\n\u003cli\u003eApply Conditioning Mask 3, leave to work for 3 to 5 minutes and rinse out.\u003c\/li\u003e\n\n\u003cli\u003eDry the hair with a blow dryer.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003eSelective Alpha Keratine Taming Fluid is a practical choice for hairdressers striving for quality treatments and satisfied customers. Add this conditioner to your salon range for reliable and efficient hair care.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852577067227,"sku":"21020107","price":44.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-taming-fluid-500ml-9774816.png?v=1782213009"},{"product_id":"selective-professional-alpha-keratin-anti-humidity","title":"Selective Alpha Keratin Anti-Humidity Spray 100ml","description":"\u003cp\u003eThe Selective Alpha Keratin Anti-Humidity Spray is a professional hair spray specially developed for hairdressers and salons. This spray provides an immediate effect and is enriched with andiroba oil and plant-based keratin, which provides effective protection against moisture and frizz.\u003c\/p\u003e\n\u003ch2\u003eInstant Protection Against Moisture\u003c\/h2\u003e\n\u003cp\u003eThis spray is ideal for maintaining curly hairstyles and helps restore the results of treatments. It is an essential tool in any salon, perfect to keep in your handbag for a quick touch-up.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Selective Alpha Keratin\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eFISION KERA VEG18:\u003c\/strong\u003e An amino acid complex based on wheat and soy that mimics the properties of traditional keratin.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAndiroba Oil:\u003c\/strong\u003e Rich in omega 6 and omega 9 fatty acids, it provides a softening effect on the hair fibers.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Possesses antioxidant properties that protect the hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eUsage and Application\u003c\/h2\u003e\n\u003cp\u003eSpray the Selective Alpha Keratin Anti-Humidity Spray directly onto dry hair, without rinsing. This spray is also excellent to use in combination with a styling iron. For optimal results, shake well before use.\u003c\/p\u003e\n\u003cp\u003eA practical choice for daily use in the salon. This spray provides more control and ease of use, which contributes to the satisfaction of your customers.\u003c\/p\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852577132763,"sku":"21020102","price":7.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratin-anti-humidity-spray-100ml-5415370.png?v=1782213009"},{"product_id":"selective-professional-alpha-keratine-tone-control","title":"Selective Alpha Keratine Tone Control 100ml","description":"\u003ch2\u003eALPHA KERATIN TONE CONTROL\u003c\/h2\u003e\n\u003cp\u003eA strengthening addition, specially developed to work in combination with α-keratine taming fluid 2. Ideal for grey, bleached and highlighted hair (level 7 or higher) that needs to be treated with α-keratine. The special formula makes it possible to control, optimize and adjust the toning (warm, neutral, cool) of blonde \/ grey hair and remove unwanted reflection during α-keratine treatments. Customized shades, enhanced reflections, with complete respect for the hair fiber.\u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\n\u003cp\u003eFISION KERA VEG18: Vegetarian keratin. An amino acid complex, derived from wheat and soy, that perfectly mimics the traditional main characteristics of animal keratin\u003c\/p\u003e\u003cp\u003eGLYOXYLIC ACID: activates the straightening effect of the product. It interacts with the natural amino acids of the hair and changes the structure without negatively altering it. The hair is visibly restored, strengthened and full of life\u003c\/p\u003e\n\u003cp\u003eDIRECTIONS FOR USE: add α-keratine tone control to the Taming Fluid 2 in variable % based on the desired result:\u003c\/p\u003e\n\u003cp\u003eTO ACHIEVE TONALIZATION warmer toning 5% cooler toning 15% special toning from 20% to 30%\u003c\/p\u003e\u003cp\u003eTO MAINTAIN the same level of toning 10% Follow the instructions in the α-keratin menu according to the selected service.\u003c\/p\u003e\u003ch3\u003eOrder Selective Alpha Keratine Tone Control 100ml quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852578050267,"sku":"21020103","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-tone-control-100ml-3967698.png?v=1782212947"},{"product_id":"alpha-keratine-step-3-conditioning-mask","title":"Selective Alpha Keratine Maintenance Mask","description":"\u003ch2\u003eALPHA KERATIN CONDITIONING MASK\u003c\/h2\u003e\n\u003cp\u003eConditioning mask that maximizes and prolongs the effects of the straightening treatment, both in the salon and at home. The hair is visibly smoother and softer, nourished and well protected against external damage. pH 3 - 4.5\u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\n\u003cp\u003eFISION KERA VEG18: an amino acid complex derived from wheat and soy that perfectly replicates the traditional main characteristics of animal-derived keratin\u003c\/p\u003e\u003cp\u003eANDIROBA OIL: rich in omega 6 and omega 9 fatty acids, it has a softening effect on the hair fiber\u003c\/p\u003e\n\u003cp\u003eDIRECTIONS FOR USE in the hair salon: After the hair has been fully styled, wet the hair thoroughly with plenty of water and apply the mask to the entire head. Comb through to distribute evenly. Leave on for 3-5 minutes, then rinse and blow-dry. At home: after cleansing the hair with the α-keratin Maintenance Shampoo, apply evenly and leave on for 3-5 minutes. Rinse with water and blow-dry.\u003c\/p\u003e\u003ch3\u003eOrder Selective Alpha Keratine Maintenance Mask quickly and easily from KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"500ml","offer_id":46402345500891,"sku":"21020106","price":17.5,"currency_code":"EUR","in_stock":false},{"title":"250ml","offer_id":46402345468123,"sku":"21020104","price":10.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-maintenance-mask-4026671.png?v=1782212948"},{"product_id":"selective-professional-risana-restructuring-mask","title":"Selective Risana Restructuring Mask 12+12 x15ml","description":"\u003cp\u003eRISANA repairs hair, makes it stronger and ensures beautifully shiny hair. It works in just 3-5 minutes on all hair types that need repairing, improving the hair's hydration and elasticity.\u003c\/p\u003e\n\u003cp\u003eRead the complete brochure here: \u003ca href=\"https:\/\/magazin.KOOS\/Risana\/Risana.pdf\"\u003eRisana Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDAMAGED HAIR by Risana immediately restores the hair's natural beauty thanks to snail mucin extract and guarantees elasticity, compactness and hydration. RISANA is a real boost for the hair's health and condition.\u003c\/p\u003e\n\u003ch2\u003ePLUS\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\nHydrates - retains moisture in the hair\u003c\/li\u003e\n\n\u003cli\u003e\n\nRepairs immediately - visible after 1 use\u003c\/li\u003e\n\n\u003cli\u003e\n\nStrengthens the hair \u003c\/li\u003e\n\n\u003cli\u003e\n\nBeautifully shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eINSTANT TWO-COMPONENT RESTRUCTURING MASK\u003c\/h2\u003e\n\u003cp\u003eAn instant two-component restructuring mask, specially designed for damaged and stressed hair. Nourishes and restructures the hair without weighing it down, for a visibly shinier, healthier and more compact appearance. It hydrates and improves the appearance of brittle and damaged hair fibres.\u003c\/p\u003e\u003cp\u003eDIRECTIONS FOR USE: mix the contents of RISANA 1 with RISANA 2 in a bowl and mix well until a compact and uniform cream is formed. Apply with the special brush over the hair and lengths. Depending on the hair type, leave on for 1 to 5 minutes, then rinse and style as needed. We recommend using it in combination with other products from the DAMAGED RISANA range.\u003c\/p\u003e\u003ch3\u003eOrder Selective Risana Restructuring Mask 12+12 x15ml quickly and easily from KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852578803931,"sku":"21020201","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-risana-restructuring-mask-1212-x15ml-2729305.png?v=1782212887"},{"product_id":"alpha-keratine-maintenance-shampoo-250ml","title":"Selective Alpha Keratine Maintenance Shampoo 250ml","description":"\u003ch2\u003eALPHA KERATIN MAINTENANCE SHAMPOO\u003c\/h2\u003e\n\u003cp\u003eIt cleanses, nourishes and cares for both the hair and the scalp, prolonging the effects of the treatment. The special formula, enriched with Andiroba oil, makes the hair softer, hydrated and easier to comb through.\u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\n\u003cp\u003eFISION KERA VEG18: an amino acid complex, derived from wheat and soy, that perfectly replicates the traditional main characteristics of production keratin.\u003c\/p\u003e\u003cp\u003eMORINGA: against external influences, improved the hair structure\u003c\/p\u003e\u003cp\u003ePANTHENOL: hydrates, nourishes and conditions\u003c\/p\u003e\u003cp\u003eSULFATE, SALT \u0026amp; PARABEN-FREE FORMULA. pH 5-5.5\u003c\/p\u003e\n\u003cp\u003eDIRECTIONS FOR USE: distribute evenly over the scalp. Massage over the hair and then rinse with water. Repeat if necessary. Continue with α-keratin Conditioning Mask.\u003c\/p\u003e\u003ch3\u003eOrder Selective Alpha Keratine Maintenance Shampoo 250ml quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852578869467,"sku":"21020105","price":8.25,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-maintenance-shampoo-250ml-3929680.png?v=1782212886"},{"product_id":"selective-professional-risana-shampoo","title":"Selective Risana Shampoo","description":"\u003cp\u003eRISANA repairs hair, makes it stronger and ensures beautifully shiny hair. It works in just 3-5 minutes on all hair types that need repairing, improving the hair's hydration and elasticity.\u003c\/p\u003e\u003cp\u003eRead the complete brochure here: \u003ca href=\"https:\/\/magazin.KOOS\/Risana\/Risana.pdf\"\u003eRisana Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDAMAGED HAIR by Risana instantly restores the hair's natural beauty thanks to snail mucin extract and guarantees the hair's elasticity, compactness and hydration. RISANA is a real boost for the health and condition of the hair.\u003c\/p\u003e\n\u003ch2\u003ePLUS\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\nHydrates - retains moisture in the hair\u003c\/li\u003e\n\n\u003cli\u003e\n\nRepairs immediately - visible after 1 use\u003c\/li\u003e\n\n\u003cli\u003e\n\nStrengthens the hair\u003c\/li\u003e\n\n\u003cli\u003e\n\nExtra shiny beautiful hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eRESTRUCTURING SHAMPOO\u003c\/h2\u003e\n\u003cp\u003eA delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it great volume.\u003c\/p\u003e\n\u003cp\u003eDIRECTIONS FOR USE: apply to the entire hair, starting at the roots. Massage gently in and rinse thoroughly. Repeat if necessary. We recommend using it in combination with other products from the DAMAGED HAIR RISANA range.\u003c\/p\u003e\u003ch3\u003eOrder Selective Risana Shampoo quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"150ml","offer_id":46402356183259,"sku":"21020203","price":4.93,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":46766953005275,"sku":"21020202","price":34.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-risana-shampoo-9195367.png?v=1782212706"},{"product_id":"alpha-keratine-pre-treatment-shampoo","title":"Selective Alpha Keratine Pre-Tech Shampoo 500ml","description":"\u003ch2\u003eALPHA KERATIN PRE-TREATMENT SHAMPOO 1\u003c\/h2\u003e\u003cp\u003eDeeply cleanses the hair and scalp. The alkalinity and chelating agents help remove impurities, limescale and styling residue, preparing the hair for the keratin treatment.\u003cbr\u003eSLES, SALT \u0026amp; PARABEN-FREE formula. pH 6.5 – 7.5\u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFISION KERA VEG18\u003c\/strong\u003e: vegetarian keratin. An amino acid complex derived from wheat and soy that perfectly mimics the traditional characteristics of animal-derived keratin\u003cbr\u003e\u003cstrong\u003eCHELATING AGENTS\u003c\/strong\u003e: neutralise mineral and chlorine residue, counteract the alkalinity of the water and prevent the hair from becoming dull and rough\u003cbr\u003e\u003cstrong\u003ePANTHENOL\u003c\/strong\u003e: penetrates the hair shaft and keeps it flexible and full\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDIRECTIONS FOR USE:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply evenly to wet hair.\u003cbr\u003eMassage the product in and rinse thoroughly.\u003cbr\u003eRepeat the process at least twice, rinse and blow-dry.\u003cbr\u003eContinue with the other α-keratin products, depending on the desired result.\u003cbr\u003e\u003cstrong\u003eFor professional use only.\u003c\/strong\u003e\u003c\/p\u003e\u003ch3\u003eOrder Selective Alpha Keratine Pre Tech Shampoo 500ml quickly and easily from KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852580638939,"sku":"21020108","price":13.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-pre-tech-shampoo-500ml-9781252.png?v=1782212705"},{"product_id":"selective-professional-risana-spray","title":"Selective Risana Spray 150ml","description":"\u003cp\u003eRISANA repairs hair, makes it stronger and ensures beautifully shiny hair.\u003cbr\u003eIt works in just 3-5 minutes on all hair types that need repairing, improving the hair's hydration and elasticity.\u003c\/p\u003e\u003cp\u003eRead the complete brochure here: \u003ca href=\"https:\/\/magazin.KOOS\/Risana\/Risana.pdf\"\u003eRisana Brochure\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eDAMAGED HAIR by Risana instantly restores the hair's natural beauty thanks to snail mucin extract and guarantees elasticity, compactness and hydration of the hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRISANA is a real boost for the health and condition of the hair.\u003c\/strong\u003e\u003c\/p\u003e\u003ch2\u003ePLUS\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHydrates \u003c\/strong\u003eretains moisture in the hair\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eRepairs\u003c\/strong\u003e instantly - visible after 1 use\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eStrengthens \u003c\/strong\u003ethe hair \u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eBeauty \u003c\/strong\u003eextra shiny hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eINSTANT RESTRUCTURING SPRAY\u003c\/h2\u003e\n\u003cp\u003eA 2-phase spray that does not need to be rinsed out for damaged and stressed hair with an immediate restructuring effect. With the great snail mucin extract it nourishes the hair, makes it easier to detangle and gives it great body and shine.\u003c\/p\u003e\u003ch2\u003eDIRECTIONS FOR USE:\u003c\/h2\u003e\u003cp\u003eShake well before use.\u003cbr\u003eSpray finely onto clean, towel-dried hair or dry hair, from a distance of approximately 20 cm.\u003cbr\u003eComb through to promote even distribution.\u003cbr\u003eDry and style as required, without rinsing.\u003cbr\u003eWe recommend using it in combination with other products in the RISANA range.\u003c\/p\u003e\u003ch3\u003eOrder Selective Risana Spray 150ml quickly and easily at KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852581753051,"sku":"21020204","price":15.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-risana-spray-150ml-9432026.png?v=1782212590"},{"product_id":"selective-professional-alpha-keratine-spray-mask","title":"Selective Alpha Keratin Spray Mask 150ml","description":"\u003ch2\u003eALPHA KERATIN SPRAY MASK\u003c\/h2\u003e\n\u003cp\u003eA leave-in spray mask with plant-based keratin, for application to wet or dry hair. Specially designed to tame, strengthen and repair all hair types. Helps improve detangling during the α-keratin treatment and defines and controls both curly and straight hair, leaving it looking soft and natural.\u003c\/p\u003e\n\u003cp\u003eBENEFITS\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eSULFATE-, SALT- \u0026amp; PARABEN-FREE FORMULATION\u003c\/li\u003e\n\n\u003cli\u003eFISION KERA VEG18: an amino acid complex derived from wheat and soy that perfectly replicates the traditional key characteristics of animal-derived keratin\u003c\/li\u003e\n\n\u003cli\u003eMORINGA: protects against external aggressors and improves hair structure\u003c\/li\u003e\n\n\u003cli\u003ePANTHENOL: hydrates, nourishes and conditions\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003eDIRECTIONS FOR USE:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn the salon\u003c\/strong\u003e: after applying α-keratin taming fluid, lightly spray over the hair from a distance of approximately 20 cm. Comb through to distribute the product.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAt home\u003c\/strong\u003e: spray onto wet or dry hair from a distance of approximately 20 cm. Comb through to distribute the product. Do not rinse and dry as required.\u003c\/p\u003e\u003ch3\u003eOrder Selective Alpha Keratine Spray Mask 150ml quickly and easily from KOOS!\u003c\/h3\u003e","brand":"Selective Professional","offers":[{"title":"Default Title","offer_id":46852581916891,"sku":"21020101","price":9.95,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/selective-alpha-keratine-spray-mask-150ml-2881729.png?v=1782212589"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/collections\/selective-professional-6409075.jpg?v=1783687996","url":"https:\/\/pro.koos.shop\/en\/collections\/selective-professional.oembed","provider":"KOOS • alles voor de kapper","version":"1.0","type":"link"}