{"title":"Wella Koleston for hairdressers","description":"\u003ch2\u003eMost color problems don't arise afterwards, but during the selection at the mixing table.\u003c\/h2\u003e\n\u003cp\u003eIn the salon, haste often leads to incomplete results. With Wella Koleston, you avoid this: always controlled color, predictable coverage and control over the final result – without wasting time or stress when dealing with complex requests.\u003c\/p\u003e\n\u003ch2\u003eChoosing quickly: how to avoid failures in the workflow\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eFor fast, cool blonde without a yellow undertone – use \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-special-blonds-60ml\"\u003eWella Koleston ME+ Special Blonds 60ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor safe, natural color without surprises – choose \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-rich-naturals-60ml\"\u003eWella Koleston ME+ Rich Naturals 60ml\u003c\/a\u003e, a reliable workhorse.\u003c\/li\u003e\n\n\u003cli\u003eFor warm, deep brown shades – go for \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-deep-browns-60ml\"\u003eWella Koleston ME+ Deep Browns 60ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor base or gray coverage – choose \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-pure-naturals-60ml\"\u003eWella Koleston ME+ Pure Naturals 60ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor intense red – use \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-vibrant-reds-60ml\"\u003eWella Koleston ME+ Vibrant Reds 60ml\u003c\/a\u003e.\u003c\/li\u003e\n\n\u003cli\u003eFor nuance or correction – add \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-special-mix-60ml\"\u003eWella Koleston ME+ Special Mix 60ml\u003c\/a\u003e as the perfect addition.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eThe problem\u003c\/h2\u003e\n\u003cp\u003eCommon mistakes are hasty color selection, impure undertones, insufficient gray coverage or unpredictable lift. Every delay in your process costs margin and time.\u003c\/p\u003e\n\u003ch2\u003eWhy people choose incorrectly\u003c\/h2\u003e\n\u003cp\u003eMany hairdressers choose out of habit or feeling – instead of matching hair quality, starting color and desired direction. Product lines often seem interchangeable, which leads to a lack of focus and incorrect choices.\u003c\/p\u003e\n\u003ch2\u003eTypes within this collection\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSpecial Blonds – fast, cool blonde shades\u003c\/li\u003e\n\n\u003cli\u003eDeep Browns – rich, deep brown shades\u003c\/li\u003e\n\n\u003cli\u003ePure Naturals – base and reliable coverage\u003c\/li\u003e\n\n\u003cli\u003eRich Naturals – natural, balanced results\u003c\/li\u003e\n\n\u003cli\u003eSpecial Mix – for nuances and correction\u003c\/li\u003e\n\n\u003cli\u003eVibrant Reds – powerful red shades\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eHow do you choose the right one?\u003c\/h2\u003e\n\u003cp\u003eFirst, look at the desired color family and coverage. Match the mixing ratio and quantity to length and structure. The 1:1 ratio of Wella Koleston always offers fast and predictable results.\u003c\/p\u003e\n\u003ch2\u003eImportant differences\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eSpecial Blonds solve common blonde problems by their lifting ability in one go.\u003c\/li\u003e\n\n\u003cli\u003eDeep Browns offer immediate warmth and depth, without false red. Pure Naturals guarantee certainty in gray coverage.\u003c\/li\u003e\n\n\u003cli\u003eSpecial Mix adds extra effect – never as a stand-alone, always as an adjustment.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eComparison: choose consciously\u003c\/h2\u003e\n\u003ctable\u003e\n\n\u003cthead\u003e\n\n\u003ctr\u003e\n\n\u003cth\u003eGoal\u003c\/th\u003e\n\n\u003cth\u003eColor family\u003c\/th\u003e\n\n\u003cth\u003eStrength\u003c\/th\u003e\n\n\u003cth\u003eRecommendation\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/thead\u003e\n\n\u003ctbody\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eInstant cool blonde\u003c\/td\u003e\n\n\u003ctd\u003eSpecial Blonds\u003c\/td\u003e\n\n\u003ctd\u003eLift up to 3 levels\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-special-blonds-60ml\"\u003eWella Koleston ME+ Special Blonds 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eDeep brown toning\u003c\/td\u003e\n\n\u003ctd\u003eDeep Browns\u003c\/td\u003e\n\n\u003ctd\u003eFull coverage\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-deep-browns-60ml\"\u003eWella Koleston ME+ Deep Browns 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eReliable base\u003c\/td\u003e\n\n\u003ctd\u003ePure Naturals\u003c\/td\u003e\n\n\u003ctd\u003e100% gray coverage\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-pure-naturals-60ml\"\u003eWella Koleston ME+ Pure Naturals 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eNatural look\u003c\/td\u003e\n\n\u003ctd\u003eRich Naturals\u003c\/td\u003e\n\n\u003ctd\u003eGloss and balance\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-rich-naturals-60ml\"\u003eWella Koleston ME+ Rich Naturals 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eNuances\/correction\u003c\/td\u003e\n\n\u003ctd\u003eSpecial Mix\u003c\/td\u003e\n\n\u003ctd\u003eAccent\/adjustment\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-special-mix-60ml\"\u003eWella Koleston ME+ Special Mix 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr\u003e\n\n\u003ctd\u003eIntense red\u003c\/td\u003e\n\n\u003ctd\u003eVibrant Reds\u003c\/td\u003e\n\n\u003ctd\u003ePowerful expression\u003c\/td\u003e\n\n\u003ctd\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-vibrant-reds-60ml\"\u003eWella Koleston ME+ Vibrant Reds 60ml\u003c\/a\u003e\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\u003ch2\u003eChoosing within this collection\u003c\/h2\u003e\n\u003cp\u003eFor clients with changing wishes, a base line like \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-rich-naturals-60ml\"\u003eWella Koleston ME+ Rich Naturals 60ml\u003c\/a\u003e is the most flexible, because you can go in almost all directions with it without extra products.\u003c\/p\u003e\n\u003ch2\u003eCommon mistakes\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eMixing outside the 1:1 ratio (leads to weak coverage or overload)\u003c\/li\u003e\n\n\u003cli\u003eChoosing based on price instead of color stability\u003c\/li\u003e\n\n\u003cli\u003eForgetting to pre-pigment for extreme color changes\u003c\/li\u003e\n\n\u003cli\u003eApplying the same formula to all hair types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eWho is it suitable for\u003c\/h2\u003e\n\u003cp\u003eThis collection is designed for hairdressers who demand speed, certainty and control without compromise. Ideal for situations with time pressure and client expectations – reliable in gray coverage, lifting and color enhancement.\u003c\/p\u003e\n\u003ch2\u003eSummary\u003c\/h2\u003e\n\u003cp\u003eWella Koleston is the choice of professionals who want color without surprises. Base your choice on the desired color family; practical experience shows that \u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-pure-naturals-60ml\"\u003eWella Koleston ME+ Pure Naturals 60ml\u003c\/a\u003e offers a safe start when in doubt, and that Special Blonds or Deep Browns provide the most time savings in challenging situations.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions (FAQ)\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIs the 1:1 mixing ratio always necessary?\u003c\/strong\u003e\u003cbr\u003eYes, for predictable results and maximum coverage.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhich variant is the safest when in doubt?\u003c\/strong\u003e\u003cbr\u003e\u003ca href=\"..\/..\/..\/..\/..\/products\/wella-koleston-me-pure-naturals-60ml\"\u003eWella Koleston ME+ Pure Naturals 60ml\u003c\/a\u003e offers the most stable base.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eWhen do you choose Special Mix?\u003c\/strong\u003e\u003cbr\u003eFor nuance, correction or deepening, never as a stand-alone shade.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eHow do I prevent unwanted undertones?\u003c\/strong\u003e\u003cbr\u003eChoose Special Blonds for cool blonde, Deep Browns for warm brunettes.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eIs Wella Koleston suitable for 100% gray coverage?\u003c\/strong\u003e\u003cbr\u003eYes, with Pure Naturals and Rich Naturals certainly.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eCan I lift and color directly?\u003c\/strong\u003e\u003cbr\u003eSpecial Blonds is developed for maximum 3 levels of lift and coloring at the same time.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eExpert block\u003c\/h2\u003e\n\u003cp\u003eWith a full agenda, every minute counts. Hairdressers choose Wella Koleston because you never have to guess: every variant does what it promises. Start with Pure Naturals, adjust with Special Mix, and give direction when the client is unsure about tone or coverage.\u003c\/p\u003e","products":[{"product_id":"wella-koleston-me-deep-browns-60ml","title":"Wella Koleston ME+ Deep Browns 60ml","description":"\u003cp\u003eWella Koleston ME+ Deep Browns is a high-quality hair dye, specially developed for professional use in salons. This dye offers an optimal balance between color result and natural depth, ensuring a beautiful shine.\u003c\/p\u003e\u003ch2\u003eProfessional Color Results\u003c\/h2\u003e\u003cp\u003eWith a simple 1:1 mixing ratio and up to 100% gray coverage, this hair dye is ideal for hairdressers striving for perfect results. The formula allows you to achieve up to 3 levels of lift, enabling you to create versatile color nuances.\u003c\/p\u003e\u003ch2\u003eUse in the Salon\u003c\/h2\u003e\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eEfficiency:\u003c\/strong\u003e The user-friendly mixing ratio makes it easy to work quickly and effectively.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eReliability:\u003c\/strong\u003e Wella is known for its consistent quality, resulting in satisfied customers.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eControl:\u003c\/strong\u003e Ensures precise application and an even color result.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003ch2\u003eIdeal for Customer Types\u003c\/h2\u003e\u003cp\u003eThis hair dye is perfect for customers looking for a rich, deep color with a natural appearance. Whether it is a full color treatment or gray hair coverage, Wella Koleston ME+ Deep Browns offers the flexibility you need.\u003c\/p\u003e\u003cp\u003eAdd Wella Koleston ME+ Deep Browns to your salon assortment and benefit from the quality and reliability this brand offers.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"4\/71","offer_id":46402416836827,"sku":"20239600","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"4\/75","offer_id":46402416804059,"sku":"20239601","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"4\/77","offer_id":46402416771291,"sku":"20239602","price":13.5,"currency_code":"EUR","in_stock":false},{"title":"5\/7","offer_id":46402416738523,"sku":"20239603","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"5\/71","offer_id":46402416705755,"sku":"20239604","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"5\/73","offer_id":46402416672987,"sku":"20239605","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"5\/75","offer_id":46402416640219,"sku":"20239606","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"5\/77","offer_id":46402416607451,"sku":"20239607","price":13.5,"currency_code":"EUR","in_stock":false},{"title":"6\/7","offer_id":46402416574683,"sku":"20239608","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"6\/71","offer_id":46402416541915,"sku":"20239609","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"6\/73","offer_id":46402416509147,"sku":"20239610","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"6\/74","offer_id":46402416476379,"sku":"20239611","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"6\/75","offer_id":46402416443611,"sku":"20239612","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"6\/77","offer_id":46402416410843,"sku":"20239613","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"7\/7","offer_id":46402416378075,"sku":"20239614","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"7\/71","offer_id":46402416345307,"sku":"20239615","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"7\/73","offer_id":46402416312539,"sku":"20239616","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"7\/75","offer_id":46402416279771,"sku":"20239617","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"7\/77","offer_id":46402416247003,"sku":"20239618","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"8\/7","offer_id":46402416214235,"sku":"20239619","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"8\/71","offer_id":46402416181467,"sku":"20239620","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"8\/73","offer_id":46402416148699,"sku":"20239621","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"8\/74","offer_id":46402416115931,"sku":"20239622","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"July 9","offer_id":46402416083163,"sku":"20239623","price":13.5,"currency_code":"EUR","in_stock":true},{"title":"9\/73","offer_id":46402416050395,"sku":"20239624","price":13.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0731\/3250\/7355\/files\/wella-koleston-me-deep-browns-60ml-2514251.jpg?v=1782211686"},{"product_id":"wella-koleston-me-pure-naturals-60ml","title":"Wella Koleston ME+ Pure Naturals 60ml","description":"\u003cp\u003ePure, balanced color results with natural depth and shine. 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